Kate Winslet accessories herself with Frank Gehry for Tiffany & Co. Flux Tiffany earrings in 18k yellow gold, $1350 and Frank Gehry for Tiffany &Co. Open Fish Cuff in 18k yellow gold $9650.
Instyle magazine had ever spoken to Tiffany & Co design director John Loring, who helped turn the company into the icon that it is, and here below is some talking results about the legendary Tiffany jewellery and the role tiffany & Co plays in people’s lives as well.
Describe the Tiffany & Co. design philosophy.
Clarity, simplicity, vitality and sensuality are essentials. We avoid traditional and already sophisticated design vocabularies, and instead build on basics such as the observation of nature on ideas that are universal (or, as I say, "fall like rain on everyone") and are recognisable to everyone, whatever their culture. Thus, Tiffany & Co. designs worldwide appeal.
What do your designs aim to do for Tiffany & Co.?
We want to bring excitement, glamour and joy to our customers, as each person builds a jewelry and accessory wardrobe to reflect personal style.
What role does Tiffany & Co play in people’s lives?
The brand is important to customers. We are so happy and honored to be part of our clients’ ceremonies, milestones and celebrations and special moments. And many Tiffany & Co. designs are perennial favorites for anniversaries, graduations, birthdays and, of course, to accessorise fashion.
What do you think your legacy will be at the company?
I don’t like the idea of highlighting one thing. That seems so limiting. But there have been many satisfactions over the years such as building Tiffany’s silver jewellery department, which was a little $800,000 a year business when I arrived and is now one of our largest and most important divisions. The "Atlas" designsare a great satisfaction, seeing them become so successful worldwide.
Tell us about the brand??s celebrity following.
We are grateful to all of our devoted Tiffany & Co. fans. Celebrities, like all Tiffany & Co. customers, appreciate the superior craftsmanship, quality of materials and innovative design as well as the committed customer service of the highest level that we provide them. The sheer glamour of Tiffany & Co. as well plays its role.
What do you think is the appeal of the brand?
Eight generations of Tiffany & Co. customers have agreed with Audrey Hepburn’s iconic character Holly Golightly in the film "Breakfast at Tiffany’s" when she pronounced Tiffany & Co. "WONDERFUL!"
Tiffany Somerset ring
Tiffany 1837 ring